As we strive to increase awareness for the modern day care sector, our PR & Social teams run incredible campaigns and we love to collaborate with our partners on these! It’s just one of the added benefits of being a partner of Lottie!
See some of Lottie’s previous campaigns and stats below:
Night’s On Lottie
Our very first brand campaign, Nights On Lottie; we partnered with Unplugged to offer 100 free 3-night stays at a digital detox cabin. Endorsed by Anton Du Beke and launched on Good Morning Britain, the campaign led to our highest website traffic and extensive media coverage. We received thousands of nominations for carers and began awarding breaks to the winners. Due to its success, we continued the initiative in 2023, offering £2,000 in practical support to unpaid carers before Christmas.
Stats: Over the last two years, we have received thousands of nominations for carers (paid and unpaid across the UK) and awarded over 30 carers a rewarding prize.
Annual Valentine’s Day Campaign
Over the last two years, we have launched our annual Valentine’s Day PR campaigns. Working closely with our partners, we present older generations as the ultimate advisors for relationships and love. We’ve shared first date do’s and don’ts and the secrets to a long-lasting relationship. Working with partners across the UK, we’ve secured 32 pieces of online media coverage across national media, such as The Daily Mirror and The Daily Star, Global coverage with Newsweek and Yahoo, and relevant regional coverage across publications such as Surrey World and MK Citizen.
Stats: Over the last 2 years, our Valentine's Day content has reached an audience of 353 Million. This refers to the total number of people who have been exposed to our Valentine’s Day content and advice.
Oscars 2023: Care Home Residents Recreate Iconic Film Posters
Lottie worked with two care homes in Bristol on our first creative campaign to recreate iconic film posters. We recreated six film posters, including The Godfather, Charlie's Angels and James Bond, which the BBC exclusively covered.
Stats: Our recreated film posters secured a total of 10 pieces of media coverage across national news publications, including BBC and Metro and Radio coverage with Magic Radio, with a total audience reach of 103 Million (the estimated number of unique individuals exposed to our PR content).
Senior Swifties:
This was Lottie's Senior Swifties - the campaign saw us recreate five of Taylor Swift's most famous album covers with care home residents aged between 80 and 95. The campaign was aimed at demystifying later life and showcasing that being a Swiftie (Taylor Swift fan) has no age limit. You can watch the ITV segment for yourself here or view our viral Instagram/TikTok posts here and here.
Stats: The viral campaign has already been viewed 10 million times, across 5 countries with a Global audience reach of 204 million. The campaign been featured by national media outlets including the likes of ITV, Lorraine & Grazia Magazine.
Euros 2024: Ex-Footballer Shared Advice for England Squad
In the lead-up to Euros 2024, Lottie partnered with Cotman House to highlight the story of Howard Osborne, an ex-footballer who played alongside Sir Alf Ramsey, the only manager to lead England to a World Cup victory. The campaign focused on Howard’s reflections on his career and his advice for the current England squad, proving age is no barrier to enjoying sports. Howard’s Story was shared exclusively by the BBC.
Stats: Exclusive coverage with BBC Suffolk, securing a total of 396K estimated views (the number of times users have viewed a piece of content.)
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